Tag Archives: Social networking

Obama: Social Media Strategy

Obama1000509261001_1926800413001_History-Barack-Obama-Americas-First-Black-President-SF

In the Presidential 2008 Elections, Obama used social media to help attract more voters. This strategy was a success. He wanted to reach out to individuals that were likely not to be interested in voting. Obama’s team aimed their advertisements mostly at young adults using social media. He was able to reach a large audience. By doing this, Obama won the election.

By November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

How Obama Won with Social Media

Twitter

Obama used Twitter to express his views about becoming president. People were able to be more informed on what he stood for. Obama would post his slogan, Hope, Change, Action to be known the public.

Obama was able to post about his campaign tour. He would be post about where and when he would be speaking. This would draw in a bigger crowd at his speeches. More people were able to listen to him speak.

Twitter was very useful for feedback. Obama was able to read his followers’ views about his message. Occasionally, he would hold public forums where followers were able to ask Obama questions via Twitter. Obama would then respond back to the questions publicly.

obama-twitter

Facebook

Obama’s Facebook was directed at an audience of all ages. Most people have a Facebook page. Obama used this to reach as many people as possible. He would post about upcoming news about the election and his campaign.

It cost a lot of money to advertise and keep a Facebook running. Obama was said to have spent around 600,000 dollars on to promote his Facebook.Other people have to manage the account and keep it updated during the campaign. This cost a lot of money but ended up being worth it for Obama in the campaign.

Obama was able to be very personable through Facebook. In his biography on this profile page, Obama would list his real favorite music, favorite movies, and other personal information. This made it easier for people to get to know Obama. Instead of aways campaigning, people were able to see a real side of him.

obama-on-facebook-original6

Youtube

Obama had short clips on Youtube regarding his campaign. The short clips would play before videos that were clicked on. Almost anyone that wanted to watch a video had to watch the short clip of Obama. Youtube became a great strategy for Obama in his campaign.

Obama used many other social networking sites in his 2008 political campaign. It was expensive but worth it. Obama was able to connect with my individuals through the use of social media. He was able to build a relationship with his supporters by reading and responding to posts. Social media was crucial in Obama’s campaign. Without it, he may not have won the 2008 election.

Advertisements