Tag Archives: social media

Obama: Social Media Strategy

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In the Presidential 2008 Elections, Obama used social media to help attract more voters. This strategy was a success. He wanted to reach out to individuals that were likely not to be interested in voting. Obama’s team aimed their advertisements mostly at young adults using social media. He was able to reach a large audience. By doing this, Obama won the election.

By November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

How Obama Won with Social Media

Twitter

Obama used Twitter to express his views about becoming president. People were able to be more informed on what he stood for. Obama would post his slogan, Hope, Change, Action to be known the public.

Obama was able to post about his campaign tour. He would be post about where and when he would be speaking. This would draw in a bigger crowd at his speeches. More people were able to listen to him speak.

Twitter was very useful for feedback. Obama was able to read his followers’ views about his message. Occasionally, he would hold public forums where followers were able to ask Obama questions via Twitter. Obama would then respond back to the questions publicly.

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Facebook

Obama’s Facebook was directed at an audience of all ages. Most people have a Facebook page. Obama used this to reach as many people as possible. He would post about upcoming news about the election and his campaign.

It cost a lot of money to advertise and keep a Facebook running. Obama was said to have spent around 600,000 dollars on to promote his Facebook.Other people have to manage the account and keep it updated during the campaign. This cost a lot of money but ended up being worth it for Obama in the campaign.

Obama was able to be very personable through Facebook. In his biography on this profile page, Obama would list his real favorite music, favorite movies, and other personal information. This made it easier for people to get to know Obama. Instead of aways campaigning, people were able to see a real side of him.

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Youtube

Obama had short clips on Youtube regarding his campaign. The short clips would play before videos that were clicked on. Almost anyone that wanted to watch a video had to watch the short clip of Obama. Youtube became a great strategy for Obama in his campaign.

Obama used many other social networking sites in his 2008 political campaign. It was expensive but worth it. Obama was able to connect with my individuals through the use of social media. He was able to build a relationship with his supporters by reading and responding to posts. Social media was crucial in Obama’s campaign. Without it, he may not have won the 2008 election.

Social Media: Pros and Cons

Social media advertising is crucial when marketing a product or brand. It can either help or hurt you. That is why everything published should be done correctly. Marketing on social media is can be debatable. Some believe your brand should be on every social website. Some believe less is more. Here are a few pros and cons when marketing on social media:

PROS:

1. Reach more peopleTwitterAroundTheWorld

  • Social media can you give you a platform to reach people from all around the world at anytime. Unlike a billboard in New York City or a television commercial in Kansas, a social media post can be seen by almost anyone with a smartphone, computer, or tablet. It is the post public form of advertisement there is.
  • According to Twitter, 288 million people are connected and 77% percent of Twitter users are outside of the United States.

2. Easily, reach your target group

  • For example, LEGO does an excellent job of promoting their brand to their target group through Twitter. Constantly, LEGO is emphasizing the latest products with pictures and contests appealing to their ideal customers. In LEGO’s case, it is young boys. Twitter gives young boys the opportunity to follow LEGO and be up to date on their latest products. This will lead to more sales for LEGO. Screen Shot 2015-03-12 at 10.07.21 PM

3. Keep an eye on the competition

  • By being on social media websites, you are able to track your competition’s advertising strategies. Checking and following a fellow competitor will give you an idea on what they are planning for the future. It will motivate your company to stay ahead of the market.
  • Everyone wants their brand to be the most widespread. Coca Cola and Pepsi are the perfect example of competitors looking after each other on social media. According to this website, it is an ongoing battle: Coca Cola v. Pepsi

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4. Get feedbackgroove-twitter-complaints-3

  • Knowing if your customers are happy or unhappy with products is important. Social media gives you the opportunity to hear what your customers have to say about your brand. This gives you the chance to improve your product and hopefully increase sales.

5. Free

  • Billboards and commercials cost money. Social media websites are free to use. You are able to post whatever you want, whenever you want without cost.

CONS:

1. Screen Shot 2015-03-12 at 10.15.49 PMFeedback is public

  • The feed back from customers can sometimes be harsh. If a customer isn’t happy, they are free to spread the word via social media websites. This could hurt your brand. When others are considering buying your product, they may look to reviews on social media. Everyone is able to see others opinions of your product.

2. Competitors can keep an eye on you

  • Just like how you can track competitors, they can watch you too. Everything you post on social media will give your competition an idea of how you are doing and possibly give them ideas. This can lead to more competition and ultimately hurt your sales.

3. Hard to keep updated and relevant

  • With so many social media websites, it is hard to keep track of them all. You want to make sure every site you are on is always up to date, or it could hurt your brand. Seeing an outdated page could turn customers off to your product.

Overall, social media is necessary when promoting a brand or product. It needs to be done correctly to have a positive outcome. It is important to weigh the pros and cons when deciding which social networking site to be on. Be very careful when promoting on social media.