Category Archives: Social Media

Why Podcast?

IPOD + BROADCASTING = PODCAST

The name can be misleading. The term “podcast” is actually controversial. Needing an iPod is not crucial when listening to a podcast. Podcasts are simply media files. They can be audio or video. They can be music or speaking. Podcasts are very broad. You are able to access podcasts on many different forms. Podcasts are available on computers, laptops, iPads, or media players.

Merriam Webster defines “podcast” as: a program (as of music or talk) made available in digital format for automatic download over the Internet.

The most attractive part of a podcast is that it is portable. You are able to listen to the audio you want, whenever or wherever you want too. Whether you are on a run, driving in the car, or sitting at a café, you have access. This is with the help of portable devices. Another attractive element is that being a podcaster is open to the public. Anyone is able to create, upload, and share. There are certain websites that give you the opportunity to produce a podcast. Podcasts can be about anything. Similar to a radio show, there are unlimited topics. Podcasts can be about news, love, comedy, music, art, or just about anything. Famous Podcasts by Digital Trends Never heard a podcast? Wanting to listen a podcast worth your while? Well, www.digitaltrends.com rated the best 100 radio podcasts. Below you will find the winners:

News- Interested in hearing the global news? BBC World Service is known as one of the most popular podcasts to access news from around the world. BBC posts two podcasts a day about the most current news. The podcasts include interviews and updates that are happening. BBC can be subscribed and downloaded through iTunes. Comedy- One of most popular comedy podcasts is known to WTF with Marc Maron. Maron posts a new podcasts once a week. With special guests, interviews, and jokes, he is able to make a large audience laugh. Music- All Songs Considered plays the newest music. Bob Boilen and Robin Hilton are able to play songs on their podcast. Many listeners listen to here the latest tunes. Screen Shot 2015-04-16 at 8.08.32 PMScreen Shot 2015-04-16 at 8.09.40 PMScreen Shot 2015-04-16 at 8.14.14 PM Want to be a podcaster? Here are a few useful tips that will help you along the way. How to make a podcast:

  1. Create a file
    1. Pick a topic and record a media file. You can do this with your phone, computer, or any device that has a microphone recording application. Once that is done, you are able to edit the file the way you like.
  2. Upload the file
    1. There are many websites on the Internet that give you the chance to upload your file. The website will usually give you an URL. The URL lets you share the file on other websites. It will give other people the chance to listen to your podcast. I recommend uploading the file to Soundcloud. It is a very popular website that is easy to use.
  3. Share the file
    1. Other people are able to listen to your podcast once you share it. With the URL, you can post the podcast to any social media site or website.

Still not sure about Podcasting? This tutorial video will give you additional information.

Obama: Social Media Strategy

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In the Presidential 2008 Elections, Obama used social media to help attract more voters. This strategy was a success. He wanted to reach out to individuals that were likely not to be interested in voting. Obama’s team aimed their advertisements mostly at young adults using social media. He was able to reach a large audience. By doing this, Obama won the election.

By November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

How Obama Won with Social Media

Twitter

Obama used Twitter to express his views about becoming president. People were able to be more informed on what he stood for. Obama would post his slogan, Hope, Change, Action to be known the public.

Obama was able to post about his campaign tour. He would be post about where and when he would be speaking. This would draw in a bigger crowd at his speeches. More people were able to listen to him speak.

Twitter was very useful for feedback. Obama was able to read his followers’ views about his message. Occasionally, he would hold public forums where followers were able to ask Obama questions via Twitter. Obama would then respond back to the questions publicly.

obama-twitter

Facebook

Obama’s Facebook was directed at an audience of all ages. Most people have a Facebook page. Obama used this to reach as many people as possible. He would post about upcoming news about the election and his campaign.

It cost a lot of money to advertise and keep a Facebook running. Obama was said to have spent around 600,000 dollars on to promote his Facebook.Other people have to manage the account and keep it updated during the campaign. This cost a lot of money but ended up being worth it for Obama in the campaign.

Obama was able to be very personable through Facebook. In his biography on this profile page, Obama would list his real favorite music, favorite movies, and other personal information. This made it easier for people to get to know Obama. Instead of aways campaigning, people were able to see a real side of him.

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Youtube

Obama had short clips on Youtube regarding his campaign. The short clips would play before videos that were clicked on. Almost anyone that wanted to watch a video had to watch the short clip of Obama. Youtube became a great strategy for Obama in his campaign.

Obama used many other social networking sites in his 2008 political campaign. It was expensive but worth it. Obama was able to connect with my individuals through the use of social media. He was able to build a relationship with his supporters by reading and responding to posts. Social media was crucial in Obama’s campaign. Without it, he may not have won the 2008 election.

Social Media: Pros and Cons

Social media advertising is crucial when marketing a product or brand. It can either help or hurt you. That is why everything published should be done correctly. Marketing on social media is can be debatable. Some believe your brand should be on every social website. Some believe less is more. Here are a few pros and cons when marketing on social media:

PROS:

1. Reach more peopleTwitterAroundTheWorld

  • Social media can you give you a platform to reach people from all around the world at anytime. Unlike a billboard in New York City or a television commercial in Kansas, a social media post can be seen by almost anyone with a smartphone, computer, or tablet. It is the post public form of advertisement there is.
  • According to Twitter, 288 million people are connected and 77% percent of Twitter users are outside of the United States.

2. Easily, reach your target group

  • For example, LEGO does an excellent job of promoting their brand to their target group through Twitter. Constantly, LEGO is emphasizing the latest products with pictures and contests appealing to their ideal customers. In LEGO’s case, it is young boys. Twitter gives young boys the opportunity to follow LEGO and be up to date on their latest products. This will lead to more sales for LEGO. Screen Shot 2015-03-12 at 10.07.21 PM

3. Keep an eye on the competition

  • By being on social media websites, you are able to track your competition’s advertising strategies. Checking and following a fellow competitor will give you an idea on what they are planning for the future. It will motivate your company to stay ahead of the market.
  • Everyone wants their brand to be the most widespread. Coca Cola and Pepsi are the perfect example of competitors looking after each other on social media. According to this website, it is an ongoing battle: Coca Cola v. Pepsi

coke-vs-pepsi

4. Get feedbackgroove-twitter-complaints-3

  • Knowing if your customers are happy or unhappy with products is important. Social media gives you the opportunity to hear what your customers have to say about your brand. This gives you the chance to improve your product and hopefully increase sales.

5. Free

  • Billboards and commercials cost money. Social media websites are free to use. You are able to post whatever you want, whenever you want without cost.

CONS:

1. Screen Shot 2015-03-12 at 10.15.49 PMFeedback is public

  • The feed back from customers can sometimes be harsh. If a customer isn’t happy, they are free to spread the word via social media websites. This could hurt your brand. When others are considering buying your product, they may look to reviews on social media. Everyone is able to see others opinions of your product.

2. Competitors can keep an eye on you

  • Just like how you can track competitors, they can watch you too. Everything you post on social media will give your competition an idea of how you are doing and possibly give them ideas. This can lead to more competition and ultimately hurt your sales.

3. Hard to keep updated and relevant

  • With so many social media websites, it is hard to keep track of them all. You want to make sure every site you are on is always up to date, or it could hurt your brand. Seeing an outdated page could turn customers off to your product.

Overall, social media is necessary when promoting a brand or product. It needs to be done correctly to have a positive outcome. It is important to weigh the pros and cons when deciding which social networking site to be on. Be very careful when promoting on social media.

Scroll your way to healthiness

Social media can play a major role when it comes to fitness and eating healthy. There are so many sites out there will help you to reach your goal. Like most people, I am always scrolling through my news feed on Twitter, FaceBook, or Instagram. Since I am on social media sites so often, it makes sense for me to follow health and fitness accounts. Screen Shot 2015-02-04 at 7.14.13 PM

On Twitter, I follow Fitness & Nutrition that posts constant reminders. As I scroll through my Twitter feed, I will see a health tip that they post. When I see throughout the day, it helps me to not stray from my goal. Occasionally, they post pictures of healthy food or fitness bodies. Everything helps.

Pinterest has become a big part of my lifestyle. On the site, there is Screen Shot 2015-02-04 at 7.18.41 PM an entire section related to Health & Fitness. During the day, I am searching new recipes to cook at home, easy workouts, and health tips. This site teaches me so many things I never knew before. Like which foods are actually bad for you and which workouts you will benefit from more. There are so many posts that you are able to search through. Pinterest usually has specific information that you are looking for.

YouTube plays a major role in my workouts. The workout videos I find are easy to watch at the gym or at my apartment. I have noticed without a video, I cut my ab workout short because I am tired. The videos push me to finish and I get in a variety of exercises. If you do the same ab routine every day, nothing will happen. Youtube will help you to explore new routines. Here are some of my favorite abdominal videos to perform. These are just my favorite social networking sites that I use to stay healthy. There are many other sites that you might enjoy. Instagram has many users that post about fitness.

Social media has become part of our daily lives. Incorporate your social media into being healthy. Its a simple step. You are most likely using it anyways!