Category Archives: Media

Why Podcast?

IPOD + BROADCASTING = PODCAST

The name can be misleading. The term “podcast” is actually controversial. Needing an iPod is not crucial when listening to a podcast. Podcasts are simply media files. They can be audio or video. They can be music or speaking. Podcasts are very broad. You are able to access podcasts on many different forms. Podcasts are available on computers, laptops, iPads, or media players.

Merriam Webster defines “podcast” as: a program (as of music or talk) made available in digital format for automatic download over the Internet.

The most attractive part of a podcast is that it is portable. You are able to listen to the audio you want, whenever or wherever you want too. Whether you are on a run, driving in the car, or sitting at a café, you have access. This is with the help of portable devices. Another attractive element is that being a podcaster is open to the public. Anyone is able to create, upload, and share. There are certain websites that give you the opportunity to produce a podcast. Podcasts can be about anything. Similar to a radio show, there are unlimited topics. Podcasts can be about news, love, comedy, music, art, or just about anything. Famous Podcasts by Digital Trends Never heard a podcast? Wanting to listen a podcast worth your while? Well, www.digitaltrends.com rated the best 100 radio podcasts. Below you will find the winners:

News- Interested in hearing the global news? BBC World Service is known as one of the most popular podcasts to access news from around the world. BBC posts two podcasts a day about the most current news. The podcasts include interviews and updates that are happening. BBC can be subscribed and downloaded through iTunes. Comedy- One of most popular comedy podcasts is known to WTF with Marc Maron. Maron posts a new podcasts once a week. With special guests, interviews, and jokes, he is able to make a large audience laugh. Music- All Songs Considered plays the newest music. Bob Boilen and Robin Hilton are able to play songs on their podcast. Many listeners listen to here the latest tunes. Screen Shot 2015-04-16 at 8.08.32 PMScreen Shot 2015-04-16 at 8.09.40 PMScreen Shot 2015-04-16 at 8.14.14 PM Want to be a podcaster? Here are a few useful tips that will help you along the way. How to make a podcast:

  1. Create a file
    1. Pick a topic and record a media file. You can do this with your phone, computer, or any device that has a microphone recording application. Once that is done, you are able to edit the file the way you like.
  2. Upload the file
    1. There are many websites on the Internet that give you the chance to upload your file. The website will usually give you an URL. The URL lets you share the file on other websites. It will give other people the chance to listen to your podcast. I recommend uploading the file to Soundcloud. It is a very popular website that is easy to use.
  3. Share the file
    1. Other people are able to listen to your podcast once you share it. With the URL, you can post the podcast to any social media site or website.

Still not sure about Podcasting? This tutorial video will give you additional information.

Obama: Social Media Strategy

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In the Presidential 2008 Elections, Obama used social media to help attract more voters. This strategy was a success. He wanted to reach out to individuals that were likely not to be interested in voting. Obama’s team aimed their advertisements mostly at young adults using social media. He was able to reach a large audience. By doing this, Obama won the election.

By November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

How Obama Won with Social Media

Twitter

Obama used Twitter to express his views about becoming president. People were able to be more informed on what he stood for. Obama would post his slogan, Hope, Change, Action to be known the public.

Obama was able to post about his campaign tour. He would be post about where and when he would be speaking. This would draw in a bigger crowd at his speeches. More people were able to listen to him speak.

Twitter was very useful for feedback. Obama was able to read his followers’ views about his message. Occasionally, he would hold public forums where followers were able to ask Obama questions via Twitter. Obama would then respond back to the questions publicly.

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Facebook

Obama’s Facebook was directed at an audience of all ages. Most people have a Facebook page. Obama used this to reach as many people as possible. He would post about upcoming news about the election and his campaign.

It cost a lot of money to advertise and keep a Facebook running. Obama was said to have spent around 600,000 dollars on to promote his Facebook.Other people have to manage the account and keep it updated during the campaign. This cost a lot of money but ended up being worth it for Obama in the campaign.

Obama was able to be very personable through Facebook. In his biography on this profile page, Obama would list his real favorite music, favorite movies, and other personal information. This made it easier for people to get to know Obama. Instead of aways campaigning, people were able to see a real side of him.

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Youtube

Obama had short clips on Youtube regarding his campaign. The short clips would play before videos that were clicked on. Almost anyone that wanted to watch a video had to watch the short clip of Obama. Youtube became a great strategy for Obama in his campaign.

Obama used many other social networking sites in his 2008 political campaign. It was expensive but worth it. Obama was able to connect with my individuals through the use of social media. He was able to build a relationship with his supporters by reading and responding to posts. Social media was crucial in Obama’s campaign. Without it, he may not have won the 2008 election.

Multimedia Storytelling: Sam Smith

A multimedia story is a form of presenting information in a nonlinear format on a website with more than just words. For example, let’s say I am writing an article about Sam Smith at the 2015 Grammy Awards in America. Instead of listing all the winners in a paragraph format, I can use other elements to give more information to the reader. This will help to engage the reader’s attention. Multimedia storytelling can include any of the features listed below:

Video Clips

Sam Smith was the big winner of the 57th Annual Grammy Awards taking home the four awards. It is an honor to receive the award for Best New Artist and Best Pop Vocal Album. He also won Record of the Year and Song of the Year for his famous track Stay With Me. For those who haven’t heard the song, Sam Smith was able to perform live at the 2015 Grammy’s. Listed below is the impeccable performance featuring Mary J. Blige. 

Pictures

Happy and humble, Sam Smith accepted each of his awards. Being only twenty-two years old and releasing his first album only nine months prior to the Grammy’s, receiving this amount of awards was very unexpected to Smith. He explains to the press that this is the happiest he has been in his life. We can clearly tell with the massive grin placed on Smith’s face while carrying the four, shiny awards.

Audio

After receiving two awards just for the track Stay With Me, it is clear that it is a hit for Sam Smith. Other tracks on the album are just as excellent. Reaching number 5 on the Billboard’s Top 100 in the United States and number 3 in the United Kingdom, the song I’m Not the Only One is also a huge success. Money On My Mind peaked at number 1 on the UK charts and Lay Me Down also made it to the charts in many countries.

A multimedia story is beneficial for many reasons. First, it gives the reader a different way of receiving information. Instead of reading through paragraphs of words, an audience can watch and listen. This can be more enjoyable for the reader. Videos and audio make an article less dull. Most likely, the reader will continue to look at the article when there are more elements.

Second, it gives background information on the topic. Pictures, videos, and audio are a great form of giving a reader more quick and prior information. A reader may get bored reading more material about a topic he or she already knows about. A video or audio gives the audience the option of watching or listening, if they do not know about the topic that is being discussed.

Lastly, it lets the reader be active in the story. The reader has the option of clicking on links and material. It makes he or she feel involved. Multimedia storytelling can also give the audience the option of posting information themselves. This is a great way to receive feedback.

As we have seen with the Sam Smith example, multimedia storytelling gives a journalist many more options to share information. Videos, pictures, or audio can be used in an online article to give additional information.Overall, multimedia storytelling is beneficial for the writer and the reader.

Scroll your way to healthiness

Social media can play a major role when it comes to fitness and eating healthy. There are so many sites out there will help you to reach your goal. Like most people, I am always scrolling through my news feed on Twitter, FaceBook, or Instagram. Since I am on social media sites so often, it makes sense for me to follow health and fitness accounts. Screen Shot 2015-02-04 at 7.14.13 PM

On Twitter, I follow Fitness & Nutrition that posts constant reminders. As I scroll through my Twitter feed, I will see a health tip that they post. When I see throughout the day, it helps me to not stray from my goal. Occasionally, they post pictures of healthy food or fitness bodies. Everything helps.

Pinterest has become a big part of my lifestyle. On the site, there is Screen Shot 2015-02-04 at 7.18.41 PM an entire section related to Health & Fitness. During the day, I am searching new recipes to cook at home, easy workouts, and health tips. This site teaches me so many things I never knew before. Like which foods are actually bad for you and which workouts you will benefit from more. There are so many posts that you are able to search through. Pinterest usually has specific information that you are looking for.

YouTube plays a major role in my workouts. The workout videos I find are easy to watch at the gym or at my apartment. I have noticed without a video, I cut my ab workout short because I am tired. The videos push me to finish and I get in a variety of exercises. If you do the same ab routine every day, nothing will happen. Youtube will help you to explore new routines. Here are some of my favorite abdominal videos to perform. These are just my favorite social networking sites that I use to stay healthy. There are many other sites that you might enjoy. Instagram has many users that post about fitness.

Social media has become part of our daily lives. Incorporate your social media into being healthy. Its a simple step. You are most likely using it anyways!