Category Archives: Marketing

Obama: Social Media Strategy

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In the Presidential 2008 Elections, Obama used social media to help attract more voters. This strategy was a success. He wanted to reach out to individuals that were likely not to be interested in voting. Obama’s team aimed their advertisements mostly at young adults using social media. He was able to reach a large audience. By doing this, Obama won the election.

By November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

How Obama Won with Social Media

Twitter

Obama used Twitter to express his views about becoming president. People were able to be more informed on what he stood for. Obama would post his slogan, Hope, Change, Action to be known the public.

Obama was able to post about his campaign tour. He would be post about where and when he would be speaking. This would draw in a bigger crowd at his speeches. More people were able to listen to him speak.

Twitter was very useful for feedback. Obama was able to read his followers’ views about his message. Occasionally, he would hold public forums where followers were able to ask Obama questions via Twitter. Obama would then respond back to the questions publicly.

obama-twitter

Facebook

Obama’s Facebook was directed at an audience of all ages. Most people have a Facebook page. Obama used this to reach as many people as possible. He would post about upcoming news about the election and his campaign.

It cost a lot of money to advertise and keep a Facebook running. Obama was said to have spent around 600,000 dollars on to promote his Facebook.Other people have to manage the account and keep it updated during the campaign. This cost a lot of money but ended up being worth it for Obama in the campaign.

Obama was able to be very personable through Facebook. In his biography on this profile page, Obama would list his real favorite music, favorite movies, and other personal information. This made it easier for people to get to know Obama. Instead of aways campaigning, people were able to see a real side of him.

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Youtube

Obama had short clips on Youtube regarding his campaign. The short clips would play before videos that were clicked on. Almost anyone that wanted to watch a video had to watch the short clip of Obama. Youtube became a great strategy for Obama in his campaign.

Obama used many other social networking sites in his 2008 political campaign. It was expensive but worth it. Obama was able to connect with my individuals through the use of social media. He was able to build a relationship with his supporters by reading and responding to posts. Social media was crucial in Obama’s campaign. Without it, he may not have won the 2008 election.

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Success Is Doing What You Love

Don’t give up, do what you love, be inspired, and tell a story along the way. That is what I learned from Valentí Sanjuan. Describing him is difficult. He is a journalist, traveler, influencer, YouTuber, and much more. Simply put, he does what he wants and films it. There are no limits when it comes to Valentí. His success story is rare and inspiring.78908526--575x404

When Valentí started, he was working at a radio show in Spain as a journalist. He was comfortable. Eight years at the company and one day they decided not to renew Valentí’s contract. The economic crisis taking place in Spain at the time caused many people to lose their jobs. The unemployment rate increased rapidly. Valentí was left with no job and no expectations of finding one. He wasn’t sure what he was going to do next.

Valentí decided to make his own show. With the help of a few friends, he got started. Valentí began networking to invite well-known guests on his show. He reached out to those who he worked with at the radio show. Many important people in Spain agreed to be guests. This was useful for the show. The popular guests brought more people to watch Valentí’s show.

Unfortunately, only 100 people tuned in to watch his first show. This was disappointing for Valentí and those who worked on it. The next show, only ten people came to the show to watch it live. Fifty people streamed from the Internet to watch. Valentí noticed something. More people were watching from the outside on the Internet than from the live audience. This gave him an idea.

Don’t Give Up

Valentí decided to create a show on the Internet. In the first three months, he started with nothing. He didn’t have any sponsors or any money to help him. It was very hard in the beginning. He needed more viewers to keep the show running. Valentí noticed the problem. He was doing the same thing as he was before. His shows were very similar. He needed to do something different.

Visto lo Visto was then created. This show began by shooting behind a market in Spain. It was very simple concept. Valentí gathered a few of his contacts to be guests on the show. People sat and talked in front of the camera. He streamed the show through the Internet.

Visto lo Visto continued to grow in size. Now, it is being filmed in a theatre in Spain. Still, it is being streamed through the Internet by Valentí. He records one show per month. Usually, there are 700 people in the audience and 2 million viewers online.

Do What You Love

Soon, Valentí realized all of that isn’t necessary. All one really needs is a camera and oneself to make a show. He began filming himself doing different activities. Then, he would post it on the Internet. He now has around 12 million viewers on his personal YouTube channel.

Valentí noticed something important. It doesn’t matter if you are on television. It matters how good the content is. If you have good content, it will sell itself.

Valentí started hiring YouTubers to contribute to his show. This brought in a younger audience. Those watching the show were around 13 and 14 years old.

At one point, he wanted to change his demographic. Since he was popular enough, he was able to do this by changing his content. It was difficult. He wanted to change his audience without upsetting his old audience members. By doing this, Valentí went from 2 million viewers a month to only 200. This was another disappointment.

Valentí started to make content he enjoyed. Videos of himself doing adventurous activities and exploring a new city. Turns out, people liked watching it. He made the videos for himself and would continue to post the content online.

Be Inspired

A few years ago, Valentí’s mother passed away. On the anniversary of her death, he was inspired to make a video. He ran 1.500 km from Barcelona to northern Spain.

Taking a hardship in life and turning it into a celebration, is inspiring. The video is sentimental and caught the attention of many viewers on the Internet.

Valentí is inspirational for others. Those that follow his Instagram will see inspiring captions to his photographs. He influences people to do what they love.

Tell a Story

Brands from all over the world get in touch with Valentí to make a video for them. They pay him to share his content with his viewers. Sponsors pay him to use and advertise their products in this videos.

Valentí is still a journalist. He is telling a story through his videos and selling a product. The difference is, he is much happier now. If the radio show would have never let him go, he would have never found his passion. Everything happens for a reason. Valentí is doing what he loves and found success from that. In the end, he became not only a journalist, but an influencer.

Success: From the Streets to the Grammy’s

The four things I learned from Valentí reminded me of another rare success story. Ed Sheeran‘s story is a bit more known by the mainstream. Ed Sheeran has also showed those four things.ed_sheeran_pub1_credit_ben_watts

From Haliflax, England, Ed Sheeran began playing the guitar at a young age. Ed was kicked out of his home at the age of 16. He told his parents he would rather play music than go to a university. He had no other option but to sleep on the street or random couches for the next few years. He didn’t give up.

Ed continued playing his music on the streets. He played in local pubs and built a fan base. Ed began uploading his performances to the Internet. This is where he gained most of his fans. Once he gained a big enough following in Europe, Ed moved to the United States with the money he earned from gigs. He practiced whenever he had the chance and played everywhere he could. He did what he loved.

Above is one of Ed Sheeran’s first videos he uploaded to YouTube.

“Everything will be okay in the end. If it’s not okay, it’s not the end.” – Ed Sheeran

Ed performing at the 2015 Grammy's with John Mayer
Ed performing at the 2015 Grammy’s with John Mayer

Ed was a rare success story. With the help of Internet, his songs reached number one on iTunes before he even had a record deal. Four years after moving out of his home, he won two Brit awards. He went street performing to playing at the Grammy’s in just a few years. He was an inspiration.

He is known to be one of the best singer/song writers of our time. His lyrics are profound. Ed songs are real occurrences about his life. He tells a story.

If Ed Sheeran would have never followed his dreams, he probably would have ended up at a university. Once again, everything happens for a reason. Both Ed and Valentī used the Internet to build a fan base and market themselves. Similar to Valentí, Ed is an influencer. Not giving up, doing what you love, finding inspiration, and telling a story are all key elements to be successful in life. That is what I learned from Valentií and Ed.

Social Media: Pros and Cons

Social media advertising is crucial when marketing a product or brand. It can either help or hurt you. That is why everything published should be done correctly. Marketing on social media is can be debatable. Some believe your brand should be on every social website. Some believe less is more. Here are a few pros and cons when marketing on social media:

PROS:

1. Reach more peopleTwitterAroundTheWorld

  • Social media can you give you a platform to reach people from all around the world at anytime. Unlike a billboard in New York City or a television commercial in Kansas, a social media post can be seen by almost anyone with a smartphone, computer, or tablet. It is the post public form of advertisement there is.
  • According to Twitter, 288 million people are connected and 77% percent of Twitter users are outside of the United States.

2. Easily, reach your target group

  • For example, LEGO does an excellent job of promoting their brand to their target group through Twitter. Constantly, LEGO is emphasizing the latest products with pictures and contests appealing to their ideal customers. In LEGO’s case, it is young boys. Twitter gives young boys the opportunity to follow LEGO and be up to date on their latest products. This will lead to more sales for LEGO. Screen Shot 2015-03-12 at 10.07.21 PM

3. Keep an eye on the competition

  • By being on social media websites, you are able to track your competition’s advertising strategies. Checking and following a fellow competitor will give you an idea on what they are planning for the future. It will motivate your company to stay ahead of the market.
  • Everyone wants their brand to be the most widespread. Coca Cola and Pepsi are the perfect example of competitors looking after each other on social media. According to this website, it is an ongoing battle: Coca Cola v. Pepsi

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4. Get feedbackgroove-twitter-complaints-3

  • Knowing if your customers are happy or unhappy with products is important. Social media gives you the opportunity to hear what your customers have to say about your brand. This gives you the chance to improve your product and hopefully increase sales.

5. Free

  • Billboards and commercials cost money. Social media websites are free to use. You are able to post whatever you want, whenever you want without cost.

CONS:

1. Screen Shot 2015-03-12 at 10.15.49 PMFeedback is public

  • The feed back from customers can sometimes be harsh. If a customer isn’t happy, they are free to spread the word via social media websites. This could hurt your brand. When others are considering buying your product, they may look to reviews on social media. Everyone is able to see others opinions of your product.

2. Competitors can keep an eye on you

  • Just like how you can track competitors, they can watch you too. Everything you post on social media will give your competition an idea of how you are doing and possibly give them ideas. This can lead to more competition and ultimately hurt your sales.

3. Hard to keep updated and relevant

  • With so many social media websites, it is hard to keep track of them all. You want to make sure every site you are on is always up to date, or it could hurt your brand. Seeing an outdated page could turn customers off to your product.

Overall, social media is necessary when promoting a brand or product. It needs to be done correctly to have a positive outcome. It is important to weigh the pros and cons when deciding which social networking site to be on. Be very careful when promoting on social media.