A multimedia story is a form of presenting information in a nonlinear format on a website with more than just words. For example, let’s say I am writing an article about Sam Smith at the 2015 Grammy Awards in America. Instead of listing all the winners in a paragraph format, I can use other elements to give more information to the reader. This will help to engage the reader’s attention. Multimedia storytelling can include any of the features listed below:
Sam Smith was the big winner of the 57th Annual Grammy Awards taking home the four awards. It is an honor to receive the award for Best New Artist and Best Pop Vocal Album. He also won Record of the Year and Song of the Year for his famous track Stay With Me. For those who haven’t heard the song, Sam Smith was able to perform live at the 2015 Grammy’s. Listed below is the impeccable performance featuring Mary J. Blige.
Happy and humble, Sam Smith accepted each of his awards. Being only twenty-two years old and releasing his first album only nine months prior to the Grammy’s, receiving this amount of awards was very unexpected to Smith. He explains to the press that this is the happiest he has been in his life. We can clearly tell with the massive grin placed on Smith’s face while carrying the four, shiny awards.
After receiving two awards just for the track Stay With Me, it is clear that it is a hit for Sam Smith. Other tracks on the album are just as excellent. Reaching number 5 on the Billboard’s Top 100 in the United States and number 3 in the United Kingdom, the song I’m Not the Only One is also a huge success. Money On My Mind peaked at number 1 on the UK charts and Lay Me Down also made it to the charts in many countries.
A multimedia story is beneficial for many reasons. First, it gives the reader a different way of receiving information. Instead of reading through paragraphs of words, an audience can watch and listen. This can be more enjoyable for the reader. Videos and audio make an article less dull. Most likely, the reader will continue to look at the article when there are more elements.
Second, it gives background information on the topic. Pictures, videos, and audio are a great form of giving a reader more quick and prior information. A reader may get bored reading more material about a topic he or she already knows about. A video or audio gives the audience the option of watching or listening, if they do not know about the topic that is being discussed.
Lastly, it lets the reader be active in the story. The reader has the option of clicking on links and material. It makes he or she feel involved. Multimedia storytelling can also give the audience the option of posting information themselves. This is a great way to receive feedback.
As we have seen with the Sam Smith example, multimedia storytelling gives a journalist many more options to share information. Videos, pictures, or audio can be used in an online article to give additional information.Overall, multimedia storytelling is beneficial for the writer and the reader.