Social media advertising is crucial when marketing a product or brand. It can either help or hurt you. That is why everything published should be done correctly. Marketing on social media is can be debatable. Some believe your brand should be on every social website. Some believe less is more. Here are a few pros and cons when marketing on social media:
1. Reach more people
- Social media can you give you a platform to reach people from all around the world at anytime. Unlike a billboard in New York City or a television commercial in Kansas, a social media post can be seen by almost anyone with a smartphone, computer, or tablet. It is the post public form of advertisement there is.
- According to Twitter, 288 million people are connected and 77% percent of Twitter users are outside of the United States.
2. Easily, reach your target group
- For example, LEGO does an excellent job of promoting their brand to their target group through Twitter. Constantly, LEGO is emphasizing the latest products with pictures and contests appealing to their ideal customers. In LEGO’s case, it is young boys. Twitter gives young boys the opportunity to follow LEGO and be up to date on their latest products. This will lead to more sales for LEGO.
3. Keep an eye on the competition
- By being on social media websites, you are able to track your competition’s advertising strategies. Checking and following a fellow competitor will give you an idea on what they are planning for the future. It will motivate your company to stay ahead of the market.
- Everyone wants their brand to be the most widespread. Coca Cola and Pepsi are the perfect example of competitors looking after each other on social media. According to this website, it is an ongoing battle: Coca Cola v. Pepsi
4. Get feedback
- Knowing if your customers are happy or unhappy with products is important. Social media gives you the opportunity to hear what your customers have to say about your brand. This gives you the chance to improve your product and hopefully increase sales.
- Billboards and commercials cost money. Social media websites are free to use. You are able to post whatever you want, whenever you want without cost.
1. Feedback is public
- The feed back from customers can sometimes be harsh. If a customer isn’t happy, they are free to spread the word via social media websites. This could hurt your brand. When others are considering buying your product, they may look to reviews on social media. Everyone is able to see others opinions of your product.
2. Competitors can keep an eye on you
- Just like how you can track competitors, they can watch you too. Everything you post on social media will give your competition an idea of how you are doing and possibly give them ideas. This can lead to more competition and ultimately hurt your sales.
3. Hard to keep updated and relevant
- With so many social media websites, it is hard to keep track of them all. You want to make sure every site you are on is always up to date, or it could hurt your brand. Seeing an outdated page could turn customers off to your product.
Overall, social media is necessary when promoting a brand or product. It needs to be done correctly to have a positive outcome. It is important to weigh the pros and cons when deciding which social networking site to be on. Be very careful when promoting on social media.